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How does one end up to be a marketing manager who is sought after by multi-billion companies?

February 03,2010 by: Dallas Browne

Being an Agricultural (farm and ranch) Manager is far more complicated than just picking apples and milking cows. Here is why:

Agricultural science is basically a broad field that includes and includes the sections of exact economic, natural and social sciences that are utilized in the work and application of agriculture. It is a group of activities which is systematic with a goal to transform and make the environment capable of producing plants and animals all for human consumption. Agriculture means a set of systems, encompassing the application and effectiveness of agronomic research.

Because there is global need for mass food production, the need for personnel who are experts in improving agricultural productivity also increased. Thus, a career in Farm/Ranch and other Agricultural Managing can be considered to have an important role that affects the whole world in general.

A career in Agricultural sciences will include development and research on the following areas:

Improving productivity quantitatively and qualitatively (an example is choosing drought-resistant livestock and crops, creation of new pesticides that utilizes yield-sensing techniques, in-vitro cell culture technologies, crop growth simulation models)

  • Correction and prevention of negative environmental effects (soil degradation, bioremediation, waste management)
  • Theoretical studies production ecology, in relation to modeling crop production
  • Traditional systems of agriculture, or subsistence agriculture, which actually feeds the majority of the world. This is very important because they are more in tune with natural ecosystems approach and is more sustainable than modern techniques of agriculture.
  • Processing of primary products to become finished products for the consumer (production, packaging, and preservation of dairy products)
  • Food creation and global supply and demand, with interests on  major producers, such as India, China, Brazil and the USA.
  • Production technologies (nitrogen inputs, irrigation management)

There are a lot of universities both online and not that offer this type of course for its enthusiasts. Graduates will, in return, be more than happy due to the fact that their skills and knowledge are sought on a global basis. Not only that, with such expertise, they can even dream on being the leaders that might stop world hunger due to their unending quest to mass produce food.

An agricultural manager is no different from a manager in a large company. He also needs to have skills in multi-tasking, organization and strategizing. He should also be interested in nature and all its other attributes (good or bad). He needs all of these to face the different crisis he is to face when out on the “field.” Examples of these so called crises are: mad cow disease, avian influenza, biosafety problems among others.

In life, we are given the power to choose where we want to share our God-given talents. And if ever we had chosen to share this with nature, then no one can ever claim we might be wrong. There is an unspoken level of contentment that many ranch and agricultural managers say they feel. Plus, cows never gossip behind your back. So does the chickens.


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