Master of Business Administration / Marketing

Marketing is a vital component of any business. The global financial crisis can in fact be analyzed in part due to the failure of marketing. Technology has already surpassed the problem of production. The world is producing more products than it can market. All successful enterprise can be attributed to excellent marketing strategy and excellent administration of marketing. On the other hand, all failures and bankruptcies can be attributed in part to the failure of marketing. This is how important marketing really is. The key to good marketing is good management of marketing.

The Master of Business Administration, with focus on Marketing, will teach professionals to manage this very important aspect of business. In knowing how to manage one's marketing strategy, organization, and operations, one can emerge as a leader in the global market.

This curriculum's subject coverage includes areas such as accounting, global management, human resource management, marketing or technology management, with a focus on the creation and sustainability of an organization's competitive advantage.